Enish, a publicly traded mobile gaming company on the Tokyo Stock Exchange, has announced plans to purchase 100 million yen (approximately $667,000) worth of Bitcoin (BTC) by April 4 as part of its evolving web3 and financial strategy.
Founded in 2009, Enish is best known for games like De:Lithe – The King of Oblivion and Angel of the Covenant. The BTC acquisition will be facilitated through a domestic crypto exchange, whose name remains undisclosed.
Enhancing Its Web3 Footprint
In an April 1 disclosure, reported by CoinPost, Enish outlined its intent to strengthen blockchain development capabilities by engaging directly with crypto infrastructure. Its blockchain RPG De:Lithe: Last Memories is already a key part of this initiative.
The firm stated that holding BTC will support its technical understanding of blockchain ecosystems while expanding its capabilities in decentralized game development.
Bitcoin as a Strategic Financial Asset
Beyond tech ambitions, Enish sees Bitcoin as a diversification tool for its corporate treasury. The company aims to gain exposure to the liquidity and long-term upside of Bitcoin, recognizing it as a hedge and a potential appreciating asset.
Enish will review BTC holdings quarterly, with unrealized gains or losses reflected in its financial disclosures.
Growing Bitcoin Adoption Among Japanese Firms
Enish joins a growing roster of Japanese companies integrating Bitcoin into their balance sheets in 2025. This includes:
- Metaplanet (aggressive BTC buyer)
- Gumi (launched BTC lottery for shareholders)
- Value Creation (real estate and DX)
- SBC Medical Group (healthcare)
- Remixpoint (automotive fintech)
The move signals a broader trend in Japan as companies embrace crypto as both a financial instrument and tech enabler.
