Binance has launched a major expansion of its payment ecosystem by integrating Binance Pay with Pix, Brazil’s dominant instant payment system. This integration allows users to seamlessly convert crypto into Brazilian reais and make real-time payments to any Pix-enabled bank account or merchant.
The move makes Brazil the first country where Binance Pay is fully integrated into a national payments infrastructure. According to Binance’s announcement on May 20, the feature supports over 100 cryptocurrencies, bringing digital assets closer to real-world usability across Latin America’s largest economy.
Pix Dominates Brazilian Payments Market
Since its launch by the Central Bank of Brazil in 2020, Pix has transformed how Brazilians transact. Official data shows that 76.4% of the population now uses Pix, with the platform processing more than 6 billion transactions per month. It has surpassed cash, credit, and debit cards as the most popular payment method in the country.
“Binance Pay and Pix together mark a pivotal shift for crypto adoption,” said Guilherme Nazar, Binance’s LATAM VP. “Users can now use crypto to pay like they use Pix—instantly, securely, and with zero friction.”
Binance CEO Richard Teng added, “This is a powerful fusion of public and private payment systems. It not only enhances convenience for Brazilian users but also sets the stage for greater financial inclusion.”
Crypto Adoption Booms in Brazil
Brazil continues to emerge as a global crypto hotspot. A report by Triple-A ranks the country sixth in crypto ownership, with 17.5% of the population holding digital assets. Binance’s own research shows that 42% of Brazilian investors have already adopted cryptocurrencies, rivaling traditional equities and funds.
The country also recently became the first to list a spot XRP exchange-traded fund (ETF), underscoring its leadership in crypto innovation.
Binance Expands Crypto Payments in Bhutan
In parallel, Binance Pay has extended its payment network to Bhutan through a collaboration with DK Bank. Tourists visiting the Himalayan nation can now use crypto to pay for flights, hotels, visa fees, and even local market purchases.
Using Binance’s app, payments are converted and settled instantly in local currency by DK Bank, eliminating the need for cash or card-based systems. Over 100 merchants, including artisans in rural Bhutan, now accept crypto through QR-based transactions.
Together, these developments signal Binance’s growing focus on real-world adoption of digital currencies—blending global crypto technology with trusted local systems.
