Bitcoin is gaining bullish momentum as it flirts with the $110,000 mark, bolstered by a major headline from DDC Enterprise Ltd. (NYSEAM: DDC). The Asian food conglomerate unveiled a bold $1 billion plan to accumulate BTC, drawing comparisons to MicroStrategy’s high-profile treasury play.
In a filing and public statement, DDC confirmed it has purchased 21 BTC worth approximately $2.28 million — the first step in a three-year target to accumulate 5,000 BTC by mid-2027.
DDC’s CEO, Norma Chu, described Bitcoin as “a strategic hedge against macro risks,” adding that the plan isn’t just about hedging but “future-proofing” the company’s financial structure. Despite the bullish shift, DDC stock dropped 12% following the announcement, underlining persistent investor caution in traditional markets.
Why DDC’s $1B Bitcoin Pivot Signals a Treasury Revolution
- DDC stock dropped 12% post-announcement
- 21 BTC bought to kick off a 5,000 BTC target
- CEO calls BTC “a hedge and financial safeguard”
The backdrop? An unstable global bond market. U.S. 30-year Treasury yields have surged to 5.15%, while the 10-year sits at 4.48%. Japan is also experiencing volatility in its government bonds. With U.S. debt approaching $36.8 trillion and annual interest payments projected to hit $1 trillion by 2025, traditional “safe haven” assets are losing investor confidence.
This has sparked a flight to alternatives — and BTC is increasingly seen as the go-to digital store of value in response to inflation and fiscal uncertainty.
Spot ETF Demand Adds Fuel to the Fire
Spot Bitcoin ETFs are proving to be another powerful catalyst. Over $104 billion in assets are now held in U.S.-based spot BTC ETFs, reflecting surging institutional interest.
At the technical level, Bitcoin is consolidating at $109,782. Price is holding above the 50-period EMA ($108,587), with trendline support at $107,052. A breakout above the $110,000 psychological barrier could push BTC to test $111,935 and possibly $113,500 in short order.
Key indicators:
- MACD: Bullish crossover forming
- RSI: Neutral, room to rise
- Volume: Still lacking confirmation
- Support zones: $108,208, $107,052
- Resistance: $110,000, $111,935, $113,500
BTCBULL Altcoin Gains Traction in the Background
While BTC consolidates, altcoins like BTC Bull Token ($BTCBULL) are seeing renewed interest. With over $6.38 million raised in its ongoing presale, just $1M remains before the cap hits $7.33M. The token offers 65% APY in staking, with:
- No lock-up periods or withdrawal fees
- Token burns triggered by BTC price milestones
- More airdrops as BTC/USD rises
Key Stats:
- USDT raised: $6,384,454 / $7,332,195
- Token price: $0.00253
- Pool size: 1.62 billion BTCBULL tokens
- Staking APY: 65%, no fees, full access
With Bitcoin on the rise and macro conditions creating urgency, DDC’s move may mark the beginning of a broader corporate treasury shift into crypto. Watch this space — the institutional dominoes are falling.
