Brazil’s first publicly listed Bitcoin treasury company is doubling down. Méliuz (B3: CASH3) has announced plans to raise 150 million BRL (~$26.5 million) to significantly expand its Bitcoin holdings, reinforcing its conviction in digital assets as a long-term store of value.
The company, which recently completed its first BTC acquisition—purchasing 274.52 BTC for around $28.5 million—now holds more than 320 BTC. Méliuz says the move is part of a broader treasury strategy designed to safeguard shareholder value in a shifting macroeconomic climate.
Capital Raise in Progress to Fund Next Bitcoin Acquisition
According to a filing and media reports from Livecoins, Méliuz has informed shareholders of its plans and is actively exploring funding options. CEO Israel Salmen confirmed that the firm may issue either convertible debt or common equity to secure the funds. Leading Brazilian investment bank BTG Pactual will coordinate the financing process.
“We view this as more than a treasury allocation. It’s a structural shift in how we manage corporate value in a post-fiat era,” Salmen said.
The company did not disclose a firm timeline for the Bitcoin purchases but emphasized that plans remain fluid and could exceed 150 million BRL depending on market dynamics and investor appetite.
Convertible Debt, Equity Offering Among Options
Director of Investor Relations Marcio Loures Penna noted that several instruments are under consideration, including financial assets convertible into equity and public offerings with potential subscription bonuses. He added that all actions will adhere strictly to Brazilian securities regulations and corporate governance standards.
This next tranche of Bitcoin will mark a further expansion of Méliuz’s digital asset strategy, signaling its intent to solidify its role as a crypto-forward financial services firm in Latin America.
Corporate Bitcoin Treasury Trend Gains Ground
Méliuz is now among a growing list of publicly traded firms allocating part of their treasury into Bitcoin. This includes U.S.-based companies like MicroStrategy and Strategy, which continue to accumulate BTC as a core balance sheet asset.
The move comes amid broader institutional adoption of Bitcoin as a hedge against inflation and monetary debasement, especially in emerging markets like Brazil. The country’s currency volatility, coupled with growing investor interest in hard digital assets, is creating fertile ground for such treasury strategies.
No Fixed Timeline – But Execution Is a Priority
Although Méliuz has not committed to a specific purchase date, Penna assured shareholders that all developments will be communicated transparently.
“We will inform the market promptly once our evaluation is complete and financing is secured,” he stated. “Everything will be done with strict adherence to governance and compliance frameworks.”
Founded in 2011, Méliuz offers cashback, discount coupons, and consumer credit services. The company raised approximately $103 million during its 2020 IPO and has since evolved into one of Brazil’s most prominent fintech brands.
Its pivot toward Bitcoin could mark a turning point for listed companies across Latin America as digital assets become an increasingly mainstream corporate treasury strategy.
