Crypto lending and trading firm Nexo Capital has announced plans to reenter the U.S. market, two years after withdrawing amid regulatory turmoil. The announcement was made during a major event in Sofia, Bulgaria, on Sunday, where Donald Trump Jr. headlined the “Trump Business Vision 2025” conference. Hosted by Nexo, the event brought together leading figures from finance, crypto, and tech to discuss the evolving global economy.
Renewed Push Into U.S. Markets After Regulatory Battles
Speaking at the event, Nexo co-founder Antoni Trenchev confirmed that preparations are underway to reintroduce Nexo’s services to U.S. consumers. Trenchev noted that the firm has been in productive talks with regulatory agencies such as the U.S. Securities and Exchange Commission (SEC), although specifics about product offerings or launch dates were not disclosed. He emphasized that a shift in regulatory tone under the Trump administration has made Nexo’s return both feasible and desirable.
Donald Trump Jr. praised crypto innovation and underscored its importance to the U.S. economy but clarified that he is not involved in Nexo’s regulatory dealings. Instead, he serves as an advocate for broader crypto adoption across American financial markets.
Shifting Regulatory Landscape Underpins Nexo’s Return
Nexo’s reentry plans come as the U.S. regulatory climate continues to soften toward digital assets. Under the Trump administration, lawsuits against several crypto firms have been paused or dismissed, easing a key source of pressure for the sector. The SEC, now under Chairman Paul Atkins, has withdrawn cases against Coinbase, Uniswap Labs, and others, signaling a marked pivot from the previous administration’s approach.
Nexo, which had exited the U.S. following a $45 million settlement in 2023, is now seizing the opportunity to reestablish itself. The company provides services such as crypto lending, trading, and yield-generating products, positioning itself to capitalize on a revitalized American crypto sector.
Nexo Strengthens Global and U.S. Ties as Momentum Builds
The Sofia event, which also featured dignitaries like Israel’s Innovation Minister Gila Gamliel, showcased Nexo’s broader ambitions to bridge international capital with U.S. innovation. Nexo’s global footprint, combined with the U.S. market’s reopening, could place the firm at the forefront of the next wave of crypto finance.
Meanwhile, Trump Jr.’s increasing involvement with crypto initiatives — particularly through World Liberty Financial — highlights the growing intersection between politics, technology, and financial services.
As optimism returns to U.S. markets, Nexo’s calculated reentry could serve as a bellwether for broader crypto adoption in the years ahead.
