WhiteBIT Nova has officially crossed the 1 million transaction mark, highlighting the growing role of crypto cards in bringing blockchain to mainstream consumers. With increasing adoption, these cards are quickly evolving into a viable alternative to traditional debit and credit options. Analysts project the global crypto card market will reach $220.46 billion by 2033.
With more than 560 million people globally holding cryptocurrencies, usage for real-world purchases is on the rise. By 2026, nearly one in five crypto holders is expected to use digital assets for everyday transactions—up from 14.2% in 2024.
WhiteBIT, the most-visited crypto exchange in Europe, is seeing strong adoption of its Visa-powered WhiteBIT Nova card—further proof that digital assets are becoming embedded in daily spending habits.
Crypto Cards Emerge as Viable Alternatives to Traditional Payment Methods
While traditional cards still lead global payments, crypto cards are catching up. They offer unique benefits such as cross-border convenience, enhanced privacy, and crypto-denominated rewards.
In 2024, the crypto card market was valued at $1.3 billion. It’s projected to grow at a CAGR of 8.6%, reaching $220.46 billion by 2033. Instant crypto-to-fiat conversion at checkout is driving broader consumer acceptance.
WhiteBIT Nova Spending Mirrors Traditional Financial Behavior
According to a joint survey by Visa, Brevan Howard, and Castle Island Ventures, crypto card users are now using digital assets for far more than trading. Popular use cases include remittances, payroll, and everyday payments.
WhiteBIT Nova cardholders use crypto for purchases ranging from groceries and streaming subscriptions to flights and luxury goods.
Top cryptocurrencies used:
- USDC
- Bitcoin (BTC)
- Ethereum (ETH)
- WhiteBIT Coin (WBT)
Popular brands:
Spotify, YouTube, Booking.com, KFC, Ryanair, Farfetch, PlayStation, Cartier, Gucci, Dior, Balenciaga, and Louis Vuitton have all seen transactions through WhiteBIT Nova—luxury retailers alone have processed over 5,000.
Top spending categories:
Groceries, food & cafés, and subscriptions rank highest among crypto-based purchases.
Crypto Cashback Drives User Engagement
Cashback continues to be a strong adoption driver. WhiteBIT Nova offers crypto rewards across multiple categories:
Essentials:
- Groceries (22.8%)
- Food & cafés (20.4%)
- Subscriptions (14.1%)
Entertainment & Lifestyle:
- Taxis (10.7%)
- Entertainment (8.2%)
- Gaming (7.3%)
Travel & Wellness:
- Car expenses (4.9%)
- Airlines (4.2%)
- Pets (3.9%)
- Medicine (3.5%)
BTC and WBT remain the preferred cashback tokens, with demand for WBT on the rise.
Digital-First: Virtual Cards Become the Norm
A significant 88.52% of users opt for virtual cards, while just 11.48% prefer physical ones—reflecting global trends toward digital wallets. With over 5.2 billion expected digital wallet users by 2026, crypto’s integration into daily finance is accelerating.
Blending Blockchain and Traditional Finance
The milestone of one million transactions proves that WhiteBIT Nova is more than a crypto product—it’s a financial bridge. As blockchain becomes embedded in everyday spending, WhiteBIT Nova is leading the way in reshaping the way the world interacts with money.
